The launch campaign of Tim Music by Deezer in Brazil focused on the insight of a habit users tend to have: People always listen to the same playlists with the same artists. This was tackled through an interactive idea. Instead of doing a traditional campaign we decided to use deezer's own content to make users spend more time on the platform. To accomplish this we create fun playlists that tell stories of famous artists only using titles of songs not so famous.
Interactive | Shortlist
4/2015 and Special Brazilian edition
(Best in the last 10 years) - 2017